If you want to be successful and get more followers on social media sites, it is essential to make a good first impression. If people have a negative first experience with your social media presence, they are unlikely to return. When that occurs, you’ll find it quite difficult to win over those individuals again.
Creators and influencers on Instagram, however, don’t have a lot of room to introduce themselves and their work. In reality, the whole of your profile’s bio is the only space you have to make a positive first impression.
You’ll need to think of a killer bio for Instagram that will make a strong impact on those who read it. If you’re unsure about how to begin, consider the following advice.
- Keep the Name in Mind
Making sure your Instagram profile name is proper is the first and most crucial step. The name you choose for your Instagram profile will be the means through which other users locate and follow you. The name you choose should be one that is instantly recognisable to your target demographic.
2. Keep It Brief and To the Point
When it comes to promoting yourself on Instagram, it’s essential to keep your bio short and sweet. With a strict character limit of 150, succinctly convey your message and make sure to highlight what you do, who you are, and what sets you apart in your field. Whether you’re a content creator, entrepreneur, or professional, grab attention by showcasing your unique qualities. Don’t forget to mention your accomplishments, such as achieving high YouTube watch time, to further emphasize your expertise and credibility.
3. Use proper keywords
One of the best ways to broaden your audience on Instagram is with a solid search engine optimisation plan.
Although the captions you write are mostly responsible for this, your account name and bio may also be important.
Thus, take some time to come up with some Instagram search terms that your target audience would use, then enter them in the name section.
4. Exhibit Who You Are as a Person
Remember that your Instagram bio is all about you or your business; thus, you shouldn’t be afraid to share your background and let people get a glimpse into who you are as a person.
Take advantage of this area to address your intended audience in a direct manner, highlighting your capabilities, background, or a phrase that you use often. In this manner, prospective followers will have an easier time understanding what it is that you stand for.
5. Include a CTA in your writing
If your Instagram bio is compelling enough, your followers will be motivated to take some kind of action, whether that be responding to a survey or listening to the most recent episode of your podcast.
And this involves providing a call-to-action (CTA) that is both powerful and compelling. Always keep in mind the cardinal rule: elucidate everything in detail.
6. Include Your Contact Information Here
When you upgrade to an Instagram Business profile, you have access to additional features, one of which is the capacity to include contact information in your Instagram bio.
Your email address, phone number, and physical location are all included here, and there is no need to count any more characters for them.
7. Regularly get your bio up to date
An Instagram bio that is kept up to date provides visitors with the most recent information about you and your activities.
On the other hand, having a bio that is out of date might give the wrong impression, which can result in the loss of prospective followers.
Therefore, if you haven’t changed your Instagram bio in a while, consider this a clue (or 10) that you should give it a new look and feel.
8. Create an interesting and professional profile picture.
Instagram bios aren’t complete without a profile picture. It’s one of the first things people see, so it should accurately represent you or your company. It’s advised that you choose a high-quality logo-appropriate profile picture that goes along with your bio. Make sure it’s crisp, professional, and interesting, whether it’s a well-taken headshot or a logo you designed from scratch.
9. Put Your Best Foot Forward
You may brag about yourself in your Instagram bio. Where do your achievements reside? Can you tell me about your background and experience? If you or your company have them, sharing them might boost your credibility and interest.
10. Add your own style with emojis
Your bio will look more interesting and fun with emojis. They can help show who you are and make your bio more interesting. Pick out emojis that go with your bio. If you’re a photographer, use a camera emoji. If you love dogs, use a dog image instead. But don’t use too many. If you use too many emojis in your bio, it might look crowded.
Building your online profile and attracting new followers on Instagram both require you to have a compelling bio to post on the platform. You can make your bio stand out by explicitly stating who you are, utilising emojis and phrases that are relevant to your field, including a call to action, displaying your accomplishments, connecting to your website or projects, and having a professional profile picture.
People will be attracted to your material and want to engage with you if you have an
interesting bio that highlights who you are. Because your Instagram bio is how the rest of the world first gets to know you, you should put some effort into making it stand out.